THE WORLD’S LARGEST LEGO STORE BRINGS THE MAGIC OF HARRY POTTER TO LIFE

There was something truly magical in the air on Sydney’s Pitt Street recently — and not just because of the wizarding world’s most iconic castle landing right in the heart of the city!

As we helped bring the LEGO Masters and Harry Potter™ to life, we loved partnering with Channel 9’s the Today Show for live weather crosses from 6am, directly from the World’s Largest LEGO Store in the heart of Sydney’s CBD. 

To mark the occasion, 30 lucky VIP families were invited to the special early morning broadcast and breakfast - with  the exclusive unveiling of the store’s brand-new Harry Potter Zone. 

Guests were also among the first to witness the awe-inspiring arrival of a massive LEGO Harry Potter™ Hogwarts Castle, a spectacular pop-up build that had just starred in the previous night’s episode of LEGO Masters.

As excitement built ahead of the show’s grand finale, LEGO Masters fan-favourite finalists Henry & Cade and Trent & Alex joined in the festivities, meeting families, chatting with fans, and celebrating a shared love of bricks and magic.

It was a morning to remember — full of wonder, wizardry, and a whole lot of LEGO.