A BLOOMING DEBUT: JURLIQUE’S NEW CALENDULA LINE

When it came time to introduce this soothing, botanically-powered collection to the world, FEVER wanted to create more than just buzz—we wanted to craft an experience that embodied the natural essence of calendula, the hero ingredient at the heart of Jurlique’s new line.

To bring the story to life, FEVER created a bespoke custom print —the 'Jurlique Journal'—designed exclusively for this campaign - and wrapped the journal around real, fresh calendula flowers, carefully bundled and presented alongside the new Calendula products. These beautiful packages were sent directly to a curated group of influencers, offering an unboxing experience that felt immersive, tactile, and deeply connected to Jurlique’s biodynamic farm origins in the Adelaide Hills.

The natural beauty of the calendula bundles paired with the clean, calming design of the Journal led to widespread engagement and strong visual storytelling across social platforms. Our send-out stood out in a saturated digital landscape—proving that creativity grounded in authenticity always blossoms!!